10 Affordable Jewellery Brands You Should Know About

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Cute jewellery brands aren’t hard to come by, but affordable jewellery brands definitely are. I can’t count the number of times I’ve fallen in love with a ring or a pair of earrings on Instagram, only to visit the website and find that it’s waaaay out of my price range. It’s truly heartbreaking.

That’s why I’ve made it my mission to build up a list of brands that I can go to whenever I’m feeling in the mood to spend. Since jewellery trends move so quickly, I feel like it’s so important to find pieces that are stylish yet inexpensive. I mean, you never really know when you’ll next need to update your collection!

The jewellery brands below make my ‘top 10’ because they manage to balance cost and quality. It’s always worth investing in something you know is going to last.

So, if you’re searching for affordable demi-fine jewellery, keep on reading!

Tada & Toy

Tada & Toy is a London-based brand that specialises in delicate, Scandinavian-style jewellery. While they do offer a few more expensive pieces – the diamond necklaces are £££ – the majority of their stock is super affordable (and extremely cute).

Scrolling through the website, you’ll quickly notice that the focus is mainly on earrings. They have a huge array of hoops, studs, cuffs and threaders, most of which come in a choice of three metals: sterling silver, 18ct gold plated vermeil, and 18ct rose gold plated vermeil.

MY PICK: Heartbeat Studs

Estella Bartlett

Estella Bartlett is another of my fave British jewellery brands. They offer an eclectic mix of earrings, necklaces, rings and bracelets which are both classic and whimsical. If you want playful but tasteful jewellery, this is your place.

I’m absolutely in love with their Rainbow Edit – these pieces would be so perfect for spring and summer. The Nature Edit is also just the cutest. If beaded jewellery is your thing, you’re going to adore this collection.

MY PICK: Wildflower Daisy Chain Hoop Earrings

Astrid & Miyu

Astrid & Miyu jewellery is perhaps my biggest weakness, I constantly have to stop myself from ordering the whole site. If you’re searching for dainty, minimal pieces, this should be your first port of call – the level of detail on each item is insane!

The earrings are simply stunning and what makes them even better is that they are designed with stacking in mind. Good news if you have multiple piercings!

If not, there’s no need to fret because Astrid & Miyu also does an extensive range of cuffs. These allow you to achieve the ‘curated ear’ look without any of the pain.

MY PICK: Cosmic Star Bold Huggies in Gold

Seol + Gold

Seol + Gold is my go-to for chunky, statement jewellery, which is lucky as that is exactly what’s ‘in’ this year. I think their rings are definitely the stand-out pieces, however, they also do a gorgeous selection of necklaces, bracelets and anklets.

Like Astrid & Miyu, the Seol + Gold style is all about layering so definitely check out their chains and stacking rings. These are a staple for any fashion lover’s jewellery box.

MY PICK: Puffy Flower Hoops

Lovisa

Lovisa is probably not known for being a demi-fine jewellery brand, but I actually highly recommend their plated earring range. It’s a little more hardwearing than the costume jewellery and a bit more minimal too.

As far as jewellery brands go, Lovisa is one of the most accessible and affordable. They’re also pretty good at keeping up with the trends so if you’re looking for new, seasonal pieces, I’d 100% recommend checking out their website.

MY PICK: Gold Plated Sterling Silver Tube Hoop Earring

Missoma

Missoma jewellery is everywhere at the minute, and for good reason, it’s stunning! This is another layer-focused brand that really stresses the importance of building up texture and interest by styling your outfit with multiple accessories.

Missoma’s coin necklaces are extremely popular and I highly recommend their chain bracelets. The brand is perhaps on the pricier side, but this is because everything is made from high quality materials. Sterling silver, 18ct gold vermeil, and 18ct gold plating steal the show here, there’s no costume jewellery in sight.

MY PICK: Gold Tidal Ring

Daisy London

Daisy London creates jewellery that’s both bohemian and contemporary. All of their pieces are extremely wearable on a day-to-day basis and the range is big enough that everyone is bound to find something they like.

Their Estée Lalonde collaboration is super well-known within the blogger/influencer sphere and will appeal to anyone who loves simple, but timeless, pieces.

MY PICK: Estée Lalonde Long Flat Snake Chain Necklace 18Ct Gold Plate

San Saru

San Saru’s style is very boho and beachy, quite different to some of the other jewellery brands on the list. They mainly produce sterling silver jewellery so this is a dream for people who aren’t really a fan of gold.

If you’re into gemstones, they do some amazing earrings and rings that really fit the brand’s natural, organic vibe. They also have some gorgeous fine chain bracelets which are so in at the minute.

MY PICK: Lilavati Earrings

Orelia London

Orelia London is another brand that doesn’t get the hype it deserves. Their jewellery is super beautiful and so so affordable, I feel like everybody needs to know about it!

Much like Daisy London, minimal, timeless pieces are the main focus here. Their earrings steal the show but their necklaces are just so pretty too. As you can tell, it’s impossible to choose which I like best. It’s all so effortlessly chic.

MY PICK: Gold Interlocking Russian Rings

How gorgeous are these jewellery brands?! Let me know your faves in the comments.

And for more accessory-related content, check out the top 7 jewellery trends to follow in 2021.