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As an Instagrammer, if you want to get your content out there, it’s vital to use the right hashtags. But sometimes choosing those hashtags can be the trickiest part of the posting process! I often find that once I’ve taken the photo and written a caption suddenly my mind goes and blank and I can’t think of a single trending topic. So, if you’re like me and you need a little reminder, here are some popular beauty hashtags that will help connect you with your target audience.
DISCLAIMER: I’ve not created any of these beauty hashtags myself. These are just simply some of the ones I see being frequently used on Instagram.
What’s the best Instagram hashtag strategy?
Instagram posts can include up to 30 hashtags, but you don’t always need to use the full quota. If you’re careful with the hashtags you pick you could, theoretically, get as many (if not more) impressions with three hashtags than with the full 30. In fact, most social media marketers argue that 11 is the optimal amount.
So, why shouldn’t you just pick 11 hashtags with millions of posts underneath them? Surely including the most popular hashtags means more people will see your post?…
If your account is already established and you have a big following this might well be the case. But if you’re a small account that’s just starting out, your posts are likely to get lost.
The best thing to do in this instance is choose a variety of relevant hashtags that will help you get your content out there. For each post, include a few hashtags that are directly related to your niche and a few that are perhaps a little more general. Similarly, pick hashtags that vary in popularity. You’re more likely to rank for hashtags that have a lower number of posts underneath them, but ultimately your chances of being seen are greater with more popular hashtags. So it’s important to include a mix!
Beauty hashtags based on popularity:
I’ve divided these beauty hashtags by the number of posts underneath them. So, ‘under 10k’ means that there are less than 10,000 posts which include this hashtag. To make things a little easier, I’ve also tried to separate them according to their type. The first column contains skincare hashtags, the second makeup hashtags and the third general beauty hashtags.
These are all accurate at the time of writing but are obviously subject to change as more photos and reels are posted.
Under 10k
#skinbarrierrepair
#moisturebarrier
#topshelfskincare
#skincarefaves
#wewearskincare
#skincareseries
#skincareisforeveryone
#trendingskincare
#skinimalism
#minimalmakeuplook
#everydaymakeuproutine
#makeupfaves
#dailymakeuproutine
#trendingmakeuplooks
#panprojectcommunity
#makeuplifehacks
#makeuptips101
#eyelinerinspo
#emptieschallenge
#emptiesofthemonth
#igbeautycommunity
#beautyinspodaily
#trulybeauty
#veganbeautyreview
10k – 25k
#skinstasquad
#skinstagrammer
#skincarenerd
#skincareproductreview
#skincaretrends
#skinstagals
#skincaretime
#whatsinmymakeupbag
#makeupdrawer
#panprogress
#instamakeuplover
#mymakeupcollection
#makeupshot
#makeuptipsforbeginners
#thealglow
#thealglowrithm
#normalizeskintexture
#beautyfaves
#emptiesreview
#beautyaesthetic
#igbeautyblogger
25k – 50k
#igskin
#spfisyourbff
#skincareforall
#drugstoreskincare
#skincareislife
#gentleskincare
#skincaretexture
#igskincarecommunity
#makeupempties
#makeupismypower
#mylipglossispoppin
#makeupadvice
#makeupguide
#lipstickobsessed
#eyeshadowinspo
#makeupmusthaves
#shelfiegoals
#topshelfbeauty
#beautyig
#beautyempties
#beauty101
#emptiesmakemehappy
#beautybible
#beautytips101
50k – 100k
#skinalgo
#skincareshelfie
#sunscreenalways
#sunscreeneveryday
#basicskincare
#skincareflatlay
#myskincareroutine
#glowgang
#skincareisselfcare
#everydaymakeuplook
#makeuporganization
#makeup101
#makeupfavorites
#makeupstash
#lipstickswatches
#eyeshadowideas
#bronzedmakeup
#foundationfree
#topshelfie
#drugstorebeauty
#beautycollection
#luxebeauty
#beautyisyou
#kbeautylover
#amroutine
#pmroutine
#beautyregime
100k – 500k
#skinsta
#skinstagram
#skinisin
#skincare101
#skincareessentials
#365skincare
#skincareadvice
#skincarehaul
#skinbarrier
#skincareenthusiast
#skinfluencer
#skincarethatworks
#skinfirst
#skinjourney
#facemakeup
#makeupandwakeup
#makeuplover
#lipstickoftheday
#makeupswatches
#makeupmagic
#makeuplookoftheday
#minimalmakeup
#naturalmakeuplook
#glammakeuplook
#makeupdiaries
#makeuproutine
#makeupismyart
#panthatpalette
#itgtopshelfie
#beautyflatlay
#textureshot
#flatlaysquad
#beautyhaul
#affordablebeauty
#beautyessentials
#beautysecrets
#beautylovers
#glowgetter
#beatthealgo
#useitup
#beautytipsandtricks
500k – 1 million
#skincarediary
#skincarereview
#skincaregoals
#skincareregime
#skincareproduct
#skincaredaily
#iloveskincare
#skincareblog
#makeupflatlay
#makeupproducts
#projectpan
#drugstoremakeup
#makeupreview
#lipsticklover
#makeupcommunity
#makeupobsession
#nomakeupmakeup
#flatlayoftheday
#beautyobsessed
#beautyreview
#vegancosmetics
#crueltyfreecosmetics
#beautytime
Over 1 million
#skincare
#skincareproducts
#skincareroutine
#skincaretips
#koreanskincare
#skincareblogger
#skincarecommunity
#skincareobsessed
#skincareaddict
#makeup
#makeupobsessed
#makeupinspo
#makeupinspiration
#motd
#makeuplook
#makeuptutorial
#makeupcollection
#makeupbyme
#beauty
#beautyblogger
#bblogger
#shelfie
#kbeauty
#beautyproducts
#beautygram
#beautycommunity
#beautyroutine
Beauty hashtags for each day of the week:
Certain beauty hashtags appear on different days of the week, and often Instagrammers will schedule their posts in accordance with these trends. I’ve included a few of the most popular ones below…
Monday
#makeupmonday
#macromonday
#makeupmacromonday *
#minimonday
#mascaramonday
#maskmonday
Tuesday
#texturetuesday
#towertuesday
#tonertuesday
Wednesday
#pinkwednesday
#whitewednesday
#watershotwednesday
Thursday
#towerthursday
#texturethursday
#tetristhursday
Friday
#fridayfaves
#fridayfavorites
#FriYayFaves **
#foundationfriday
Saturday
#skincaresaturday
#shelfiesaturday
#sustainablesaturday
Sunday
#selfcaresunday
#skincaresunday
#sunscreensunday
#spfsunday
#shelfiesunday
* Credit to @emilysmakeupbag
** Credit to @the__glow__girl
I hope these beauty hashtags have been helpful and they’re effective at expanding your reach! If you’ve noticed I’ve missed any let me know in the comments below.
Where possible I’ve tried to find the original creator of these trends, but it’s really tricky! So if you’d like any of these hashtags to be attributed to you just send me a message too.
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