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Luxury beauty at affordable prices – that’s exactly what Beauty Pie offers with their exclusive memberships.
The idea is simple. Beauty Pie cuts out the middleman to offer amazing savings to their customers. This means you’re just paying for the products, not the retailer markups.
But is Beauty Pie actually worth joining? Just how big are the savings? And are the products actually good enough to justify a membership?
In this review, I’ll explain a bit about how Beauty Pie works, give my honest opinion on which products are worth buying, and help you decide whether a membership is for you! Keep reading to hear my thoughts!
What is Beauty Pie?
At first glance, Beauty Pie might just seem like any other luxury beauty brand on the market. But here’s the key difference, Beauty Pie runs on a membership system. This means the prices are different depending on whether or not you’re a Beauty Pie member.
As a non-member, you buy the products at Traditional Retail Price which, according to Beauty Pie, can be up to ’12x the real cost of the product’.
With a membership, the products become significantly cheaper. You’re not paying more for retailer markups or fancy packaging, you’re just paying for the products themselves. The bestselling Youthbomb 360° Radiance Concentrate Serum, for example, is £93 for non-members but just £44 for members.
How does a Beauty Pie membership work?
If you want to take advantage of Beauty Pie’s member exclusive prices, there are a couple of ways you can sign up:
Beauty Pie+ Starter
£2.41 per month
£29 billed annually
Beauty Pie+
£4.92 per month
£59 billed annually
The Beauty Pie+ membership is £59 for a year, which works out at just under £5 a month. You get a full-size welcome gift with this plan, plus your choice of full-size product on your Beauty Pie anniversary.
If this sounds a little expensive, there’s also the Beauty Pie+ Starter membership which, at £2.41 a month, is a lite version of the Beauty Pie+ plan. You still get all of the low member prices, just not as many benefits as the annual plan. Plus, you can only do four shops per year on the Starter plan.
Beauty Pie used to offer a 60-day no-commitment free trial as well, which was a great way to dip your toes into the Beauty Pie pool, and give a couple of products a try. This is no longer available, but it’s possible they’ll bring it back in the future!
Beauty Pie Review: What are the products like?
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Japanfusion™ Genius Lift Elixir
I really wanted to love this Genius Lift Elixir but it just wasn’t for me. I do really like the consistency, it’s incredibly thin and watery. It is also pretty hydrating, despite how light it is! But it’s got an oiliness to it that I’m not that fond of.
I thought this would be like a toner or an essence, where it would dry down onto your skin and you’d not be able to detect that it’s there. However, I can feel how greasy this is on my face and does make me break out a little whenever I use it!
It’s a shame because I feel this product has a lot of potential!
Superactive Capsules Essential Ceramides +
Did I buy this product just because I thought it looked cool? Maybe. But I also liked the idea of a having a skin-boosting treatment for when my skin’s in desperate need of some TLC.
Having looked at the ingredients list again though, these little capsules are mostly made up of emollients and silicones. There aren’t as many skin-loving ingredients in here as I expected. That’s not to say that these silicones and emollients are bad for your skin, just that there are other ingredients that are much more effective, especially if you’re looking to repair a damaged skin barrier.
Like the Japanfusion™ Genius Lift Elixir, this has a greasy feel to it and it’s also quite fragranced. I do really like the concept, particularly given that the capsules are biodegradable, but the serum inside is just a bit lacking.
Triple Hyaluronic Acid & Lipopeptide Serum
This is one of Beauty Pie’s bestsellers and a product I had really high hopes for. Formulated with three molecular weights of hyaluronic acid, this serum is supposed to intensely hydrate the skin, reducing dullness and offering a natural glow at the same time.
It’s light and gel-like, and sinks into the skin quite nicely when applied. However, the finish is REALLY sticky – it almost reminds me of one of those ultra-grip primers.
The tackiness doesn’t stop you from applying other skincare products or makeup over the top, but it does mean that you get quite a bit of pilling.
This serum also contains no fragrance or alcohol but it oddly smells like it does. It’s got a floral scent to it which is not unpleasant, but I also don’t feel like it’s needed in a hyaluronic acid serum.
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Super Healthy Skin™ Nourishing Body Polish
I’m generally not that fussy about body scrubs, but this one just doesn’t do it for me. While I like the texture of it, and I do feel that the little salt granules do a good job exfoliating, the body polish overall is just a bit heavy and waxy.
It leaves a greasy film on the skin which takes a lot of scrubbing (with some exfoliating mitts!) to remove. It’s definitely moisturising – I can’t deny that my skin feels nourished after using it – but it’s one of those body care products that clogs up your razor and makes the whole shower feel super slippery. Not ideal!
I also don’t really detect the ‘subtle, citrusy’ scent that this body polish is supposed to have. For me, it just smells a bit oily.
Superluminous™ Under-eye Genius
Ok, I know I’ve been quite critical of the Beauty Pie skincare range, but things do pick up now we’re onto makeup!
The Superluminous™ Under-eye Genius is genuinely one of my most-used dark circle correctors. Unlike a concealer, which matches your skin tone, this is a pinkish balm (at least the Light/ Medium shade is) which is supposed to counteract the blue hues under your eyes. Beauty Pie also offer this in Medium/Deep and Deep shades which target brown-toned and purple-toned dark circles respectively.
I actually think this does a really good job camouflaging the darkness under my eyes, even before I apply my everyday concealer over the top. The High Luminosity Intensity Pigments reflect light which makes this area look a lot brighter.
The texture is creamy and extremely blendable. It reminds me a lot of Glossier’s Stretch Balm Concealer in this sense, they’re both light, dewy and hydrating.
You only need to apply a small dab and blend it in with your finger to get the best, most natural results. I do find it creases slightly, but this can be easily fixed with a touch of powder.
Wondercolour™ Longwear Cream Shadow Stick
Out of all the products I tried in this Beauty Pie review, the Shadow Stick is hands down my favourite.
If you’re looking for a dupe for Laura Mercier’s Caviar Stick or Bobbi Brown’s Long-Wear Cream Shadow Stick, this is it. Beauty Pie’s Shadow Stick shade range is quite a bit more limited than the other two luxury brands, but what they do have is certainly worth a try.
I’ve got the shade Beige Bombshell which is a warm-toned gold with a really subtle shimmer. I love how easy this is to apply (it’s basically like colouring in your eyelid with a crayon) and it blends really nicely too.
The longevity is great and it doesn’t tend to crease like a lot of cream eyeshadows do. I would repurchase this one!
Wondergloss Collagen Lip Oil +
Another hit from Beauty Pie’s makeup line, the Collagen Lip Oil is a really nifty product to chuck in your bag. It’s on the thicker side for a lip oil, in fact, I’d probably say it’s midway between an oil and a gloss. But it’s not gloopy or sticky, and it does feel very nourishing on the lips.
I picked up the shade Spicy Pink which, despite being quite sheer, imparts a lovely soft pink tint. I tend to reach for this as a ‘my lips but better’ option when I’m looking for something that’s going to look quite natural.
The only downside to this lip oil is there’s only four shades (I think there may have been more previously) so there’s not a huge selection to choose from. I’d love to see Beauty Pie expand the range.
Beauty Pie Review: Is it worth it?
While I like concept of a beauty membership, especially one that offers luxury skincare and makeup at an accessible price point, I just don’t know if Beauty Pie is worth it for me.
Of the products I tried, there wasn’t anything that particularly wowed me, and I’d want to find at least a few ‘holy grails’ to feel like I’m getting my money’s worth. Perhaps if I carried on with the membership and tried a few more products, I would find ones I love though! It’s just hard to justify the membership fee when you’re not completely sold on the products you’re receiving.
On the whole, I feel like the products are a bit hit or miss. In my opinion, the makeup offering is stronger than the skincare, but I still don’t know whether I’d pay for a membership just for this.
I’m also someone who likes curating my beauty collection, finding the best products for my skin, and with a membership I think I’d feel tied into buying all of my makeup and skincare from Beauty Pie.
Being mindful as a consumer, I also wouldn’t want to feel pressured to buy beauty products I don’t really need on a monthly basis in order to make the most of my membership or to feel like I’m not wasting money.
I do think there are good Beauty Pie products, but I just don’t see myself buying enough from Beauty Pie to warrant paying for a subscription each month.
After reading this Beauty Pie review, what are your thoughts on signing up for a membership? Is this something you’d be interested in? Let me know in the comments!
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